Our Work > Elite Relief

Muscle Recovery. On-The-Go.

Branding, Product Design, Website Design, E-Commerce Store

Elite Relief Muscle Roller

The power of recovery in the palm of your hand but still easily used on the ground. The endless versatility of the Elite Relief Roller makes it easy to recover.

The Objective

Elite Relief Muscle Relaxer wanted a brand and website, eCommerce solution that would establish awareness and a nationally awareness to establish it as the go-to brand for effective and premium muscle relaxation and pain relief.


  • Branding
  • | Packaging
  • | Product Design
  • Web Design & Development
  • | eCommerce Solutions

The Challenge

Educating the Market

One of the primary challenges was to educate consumers about the benefits and effectiveness of the Elite Relief Muscle Roller. Since it's a unique product, potential customers may not be familiar with this innovative approach to muscle relaxation. The marketing team needs to develop clear and compelling messaging that explains how the machine works, its specific advantages over traditional methods, and the positive impact it can have on relieving muscle tension and promoting relaxation.

Building Brand Awareness and Trust

Establishing brand awareness and earning consumer trust were crucial in launching the Elite Relief Muscle Roller as a national brand. With the market saturated with various muscle relaxation products, the marketing team created a distinctive brand identity that resonates with the target audience. This involves crafting a consistent brand story, visually appealing marketing materials, and leveraging customer testimonials or endorsements to build credibility and trustworthiness.

Distribution and Retail Partnerships

Securing nationwide distribution and retail partnerships is essential for widespread accessibility of the Elite Relief Muscle Roller. Building relationships with retailers, both online and brick-and-mortar, requires effective sales pitches, persuasive marketing collateral, and strong negotiation skills. Convincing retailers of the product's potential and demonstrating its market demand will be crucial in gaining shelf space in prominent stores across the country.

The Results

Elite Relief Muscle Roller makes it to national retailer brands, such as Walmart, Target, and Dicks Sporting Goods

Elite Relief Muscle Roller successfully achieved placement in national retailer brands such as Walmart, Target, and Dick's Sporting Goods, our comprehensive solution involves developing a strategic marketing plan to highlight its unique benefits and effectiveness. Building strong relationships with the buying teams of these retailers was crucial, leveraging customer testimonials as social proof to instill confidence. Employing a multichannel distribution strategy, competitive pricing, and attractive incentives will further solidify its position as an appealing choice for nationwide retailers.

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